About Us
SP SAM PROPERTY SDN BHD is one of the Liberalization & Globalization registered real estate companies in Malaysia that has been set up to provide fast and reliable real estate services all over the city.
The founders of the company have more than 41 years of experience in the real estate industry, which provides our company with a considerable advantage in acquiring, disposing of, or leasing properties for our clients. We maintain a team of marketing and sales personnel who believe that value-added services and enhanced knowledge in the real estate profession are the core means of achieving customer satisfaction.


Mission
To deliver innovative, reliable, and efficient real estate solutions that exceed client expectations, drive growth, and create long-term value in a dynamic property market.

Vision
To become the leading real estate agency in Malaysia, recognized for our expertise, integrity, and dedication to creating win-win solutions for clients and partners globally.
SP SAM PROPERTY
OBJECTIVES

PROFITABILITY
To achieve sustainable profitability

MULTINATIONAL BUYER NETWORK
To build and expand a multinational buyer network

ACHIEVEMENT
To achieve excellence in every project undertaken

ACHIEVEMENT
To achieve excellence in every project undertaken
Core Value
Service
Delivering exceptional experiences to clients
Honesty
Building trust through transparency and integrity
Win-Win Solutions
Creating mutually beneficial outcomes for all stakeholders
Ethical Practices
Upholding the highest standards of professionalism
Meet Our Team
At SP SAM PROPERTY SDN BHD, our strength lies in our people. With over 600 registered agents, we have built a dynamic team passionate about delivering top-tier real estate solutions. Our agents are highly trained professionals who prioritize client satisfaction, bringing unparalleled expertise and dedication to every project. Together, we create a collaborative environment that drives success and ensures exceptional service for our clients.
Dato Sam Choi
Founder & CEO
- Director of SP SAM Property Sdn Bhd
- Top 20 Young Entrepreneur of Year Award 2022
- Asia's Top 100 Honesty Brand Awards 2021
- Asia Honesty Product Awards 2021
- Asia Honesty Entrepreneur Award 2021
- Top 100 Companies in Malaysia
Datin Moon Xyue
Agency Development Consultant
- Top 100 Leader in Asia
- Director of Sales Department
- Team Sales in 2021 exceeded 500 Million
- Team Sales in 2022 exceeded 600 Million
- Team Sales in 2023 exceeded 900 Million
- With a team of more than 400 people
- Asia's Top 100 Honesty Brand Awards 2021
Wong Tuck Loke
License Holder
- Business Development Consultant
- Registered Real Estate Agent (E816)
- Member of Board of Values, Appraisers, Estate Agent and Property Manager
- Founder of MyREA Sdn Bhd & SP SAM Property Sdn Bhd
Visit Our Office
Our office is conveniently located in the heart of Johor Bahru’s central business district.
Designed with business practicality in mind, our office features a conference room that ensures privacy for discussions. We aim for our clients to view our office as their business center and information hub, fully equipped to meet the demands of modern businesses and the needs of professionals alike.










CONNECT WITH US NOW
Whether you're looking to kickstart your career in real estate or find your dream home, we're here for you. Reach out to us today and let's make your goals a reality.

Our Service
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PROPERTY
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